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| Virtual engagement ： ウィキペディア英語版 |
Virtual engagement
Virtual engagement is a metric to determine the level of affinity between a company and its customers. In today's internet economy, few things matter as much to marketers as the intensity of the feelings a customer has towards the brand or the product of a given corporation. Marketing professionals are engaging prospects and moving them along the customer engagement cycle to become customers and finally advocates.
Online environments play a critical role for customer lifecycle management, where Virtual events have established themselves as part of the marketing mix. Here, all customer activities take place in a controlled environment, allowing detailed feedback about the level of engagement. The customer engagement index can be used to measure how successful a company is in connecting with its community.〔()〕 It is a metric, derived from an aggregation of behavioral and demographic variables and used for assessing lead quality during events in virtual environments.
Industry analysts have established community engagement as a concept, as it has become clear that companies need to focus on a more granular level on the behavior of individual customers or prospects to determine the strength of the connection they have been able to establish.
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Virtual engagement」の詳細全文を読む
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